Hammond Music

Branded merchandise has helped bands such as Megadeth, Metallica and Iron Maiden (Last nights winners of ‘best live band’ at the Brits -well done lads) gain exposure to the general public and more extreme band such as Cradle of Filth and Cannibal corpse gain notoriety because of their slogans and imagery across t-shirts, causing angry looks from your mother and giving your grandmother a shock.

Merchandise can gain your band some exposure, and also keep the band wheels from falling off. My own metal band (SYNBIOTE) went on a 9 date tour across the uk recently, and the only way we were only able to afford the rental van, petrol ,food and a drink or two was through merchandise sales. Getting our own t-shirts printed up has allowed us to generate income to pay towards us going out on tour, as you can charge more money for a t-shirt rather than a cd, and people might purchase two or three t-shirts, as opposed to just the one cd. Some of the t-shirt sales income has also gone towards paying for the recording of our ep and helped when it came to getting them pressed up. This means we dont have to dip into our own pockets as much, which can be a livesaver when you need to pay for a recording session and your rent and bills.

Other promotional merchandise that its worth thinking about putting your band logo onto:

Hats and basballs caps, jackets, underwear (yes, you did read that correctly), belts, backpacks, back patches, stickers- if your logo will go on it you need to get it on there and unleashed it on an unsuspecting public. More unusual items with attract attention, but will cost alittle more to get made -so check prices before buying 1000 customised zippo lighter, even if they do look damn cool.

Comments are closed.